Genius viral marketing campaign from Grey Barcelona for Pilot Extra Fine ball pens. Thanks Cesar! (again...)Grey Barcelona credits:
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez,
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: Gonzalo Puertas, illustrators Diogo Dutra and Malen Feliz.